Help your brand sail to the sea
VI design is a Visual Identity System (VI or VIS for short), is a Corporate Identity system (Corporate Identity System; The most contagious and infectious part of the CIS system. The visual identity system belongs to the VI of the enterprise identity system, which converts abstract semantics such as corporate philosophy, cultural characteristics, service content, and corporate norms into concrete symbolic concepts with a complete and systematic visual communication system to create a unique corporate image. It is one of the three components of enterprise identification system.
Globally, a unified VI design can ensure the consistency of the brand image, so that consumers in different countries and regions can quickly identify your brand.
A well-designed VI system can significantly enhance brand value and enhance consumer trust in the brand.
Unique VI design can attract attention more effectively and accelerate the spread of brand information.
Through VI design, the company's culture and values can be passed to global consumers, and brand globalization can be realized.
In-depth understanding of corporate culture, target market, competitors, etc., to lay the foundation for design.
Combined with the results of brand research, several creative concepts are proposed and screened.
Including logo design, font design, color matching, graphic element design and so on.
Apply design elements to various media, such as business cards, packaging, advertising, digital media, etc., to form a complete visual system.
Develop a detailed visual specification manual to ensure the uniform application of VI systems worldwide.
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